For the Paradigm Shifters & Possibility Makers

What if the leaders our world needs most aren't just smarter — but wiser?

We partner with leaders across sectors and stages — executives, founders, organizational teams, and individuals at pivotal moments — to develop the wisdom, clarity, and courage to lead with greater authenticity and impact.

Our work integrates ancient navigation traditions with cutting-edge leadership practice, drawing on intellect and intuition, data and lived experience, strategy and soul.

Ready to find your way?

Wayfinding Wisdom brand mark — leadership development and executive coaching

At Wayfinding Wisdom, we believe the most powerful leadership doesn't come from having all the answers; it comes from knowing how to navigate toward them.

How We Work

There are four ways to engage with us. All four are rooted in the same methodology — an approach to leadership inspired by the ancient art of Polynesian navigation.

Discover the Wayfinding Approach

  • The silhouette of a bird flying against clouds

    Executive & Leadership Coaching

    One-on-one partnerships for leaders navigating complexity, transition, and growth. We develop the inner clarity and outer capacity to lead with wisdom, not just intelligence.

  • A group of people in a rowing boat on the water, with one person standing at the front holding an oar, while others sit and row.

    Strategic Clarity & Organizational Consulting

    The upstream thinking work: theory of change, priority-setting, strategic frameworks, and narrative clarity for organizations and founding teams ready to build with intention.

  • Two people walking side by side out along a rocky coast

    Mentor Coaching & Coach Training

    For coaches and facilitators developing their practice and their capacity to guide others wisely. Grounded in the same Wayfinding methodology that shapes all of our work.

  • A crew working together to row a boat

    Leadership Workshops & Facilitation

    Experiential learning for teams and groups — focused on the real skills of wise leadership: communication, influence, deep listening, and navigating complexity together.

We’ve Worked With Leaders From

Collage of logos including Facebook, Google, State of Hawaii, Library of Hawaii, Lyft, Teach For America, UCSF, US Soccer Foundation, Wells Fargo, Salesforce, Amazon, Pinterest, Citizens of the World Charter Schools, Sagra, and other educational and corporate logos.
Alice Chen, MEdT CPC — executive coach and founder of Wayfinding Wisdom

About Our Founder

I'm Alice Chen (MEdT, CPC). For over 15 years I've partnered with leaders across sectors and stages — from C-suites and founding teams to individuals navigating pivotal moments of growth and transition.

My approach blends ancient wisdom traditions rooted in Polynesian wayfinding with cutting-edge leadership practice. It particularly resonates with creative, values-driven leaders — women, leaders of color, third culture individuals — who are ready to lead from their full, integrated selves.

What People Are Saying

  • "Working with Alice helped me integrate aspects of leadership I had been taught to suppress — my intuition, my emotions, my lived experience as a woman of color. By reconnecting with my inner wisdom, I've become a more effective and authentic leader."

    — Victoria, Founder & CEO

  • "Alice sits with me in beautiful and uncomfortable realities. She helps me imagine possibilities I can't yet see, and spurs me to action so I can clearly direct my intentions and energy. Working with her is one of my greatest joys."

    — Jenn, Consultant, Author & Mother

  • "Alice brings a rare combination of powerful intuition about individual and group needs, alongside strategic frameworks that move people forward. Through her guidance, we built a culture where our whole selves were known, seen, and valued — while clearly connecting that to delivering exceptional team outcomes."

    — Daryl, Chief Integration Officer

“When people come together around a common vision, they can accomplish great things. We need the instruments that pull our people together, not apart.”

— Nainoa Thompson, Hawaiian Master Navigator

Every relationship begins with a conversation.

Whether you're a leader navigating a critical inflection point, a founding team seeking strategic clarity, a coach deepening your practice, or an organization ready to develop its people differently — we'd love to explore what's possible together.