My first memories of creating are of sitting at the piano as a kid, playing songs with my dad, and of building forts on school camping trips. In many ways I still feel like a kid that is curious about the world – I’m just building things in new and different ways and serving as a coach to help others do the same. I believe in helping founders, leaders, and creators leverage joy as their creative power, drawing on my experience launching 4 venture-backed businesses.

My personal experience building businesses started when I joined Lyft as the 20th team member, helping the company grow rapidly from 20 to 2,000 employees. I then went on to help launch Redesign Health, an incubator that has built over 60 health tech companies. At Redesign Health I co-Founded Lively (now Jabra Enhance), a hearing aid business that was sold successfully to one of the world’s largest hearing aid manufacturers. Most recently I founded and served as CEO for Sagra, a hospitality business connecting guests with sustainable farms.

I combine my experience building companies with my background in coaching, drawing on my trainings in Internal Family Systems, mindfulness (via Tara Brach and Jack Kornfield), Tiny Habits, Designing Your Life, and more.

Contact: hello@davidrustcoaching.com